Bing vs. Google- How these search engine giants can affect your SEO

Online marketing Strategy SEO, or Search Engine Optimisation, is an extremely essential and well-known way to increase your company existence on the internet and enhance your promotion technique so getting it right is within the interest of your entire business.. When it comes to selecting which search engine to focus your SEO strategy on there really is only a choice of two primary directories; Google and Bing. With Microsoft making an effort to enhance their search engine Bing and Google regularly upgrading their leader of searching device, it can be difficult for any company, particularly small ones, to know which would be best for their strategy. Online marketing is becoming increasingly important for any business, search engine optimisation being the attention of their strategy so deciding on the best search engine can make all the difference. Google and Bing offer the same concept for all companies and the right SEO methods can get your company top position on all appropriate queries but does it differ per directory? Does the appeal and visual attraction of Bing encourage people to use their search engine over Google’s very basic and easy to use search bar?

Read more :- Can Pinterest help to achieve Google Rankings - Yes/No?

The first very essential thing to consider is reputation for your business; Google has 80% world’s online market place which can make companies question why they should register on any other directory, but with the vast number of companies and businesses already on Look for Google comes a rather large benefit for their competing Bing. Bing may only have a small share of the marketplace when it comes to directory but for smaller business owners this is ideal. A smaller number of competition ensures greater higher ranking almost immediately, with very little SEO involved, perfect for smaller business owners starting out. SEO is largely affected by an individual’s presence and use of social media; the higher their activity generally on sites like Tweets and Facebook, the more traffic and interest is generated back to their site. Bing has very strong public integration’s with Facebook and Tweets, featuring links to bmajor social media sites on their main search engine page. This integrates any public recommendations into its search engine results page (SERPS) less cluttered, whereas Look for Google has actively prevented any sort of relationship with either sites, choosing to have only access to their own lesser-used social networking site Google +. For the world’s largest search engine this may have been a rather risky move as social media is fast becoming one of the most successful forms of SEO.

Read more :- 4 Improvements To Google Analytics Real-Time Reports

Search engine are always working on ways to help organizations technique their SEO in a positive or ‘White hat’ way, Google choosing to upgrade their SEO technique every few months, creating more hurdles for companies and filtering through the spam-type SEO moves. Bing however is less hot on the heels of the ‘Black Hat’ SEO technique, causing their searches to be less quality and more spam-type in comparison. The constant up-dates run by Google cause businesses to stay on top of their online marketing and can create far more work than first considered which is not great for a small company or business. Ultimately search engine preference is down to the individual and their needs for optimising their SEO strategy; Bing is excellent for small companies as it has a small audience but Google ranking is often sought after and speeds up the growth and popularity of a site.