What Marketers Need to Know About Facebook’s Revamped News Feed

This week Facebook unveiled a major redesign of the News Feed, which now features better graphics, multiple feeds, and consistency across mobile and pc. The modified home-page, which has already started to move out for pc, is designed to individual encounters.

However, that does not mean developers, promoters, or promoters have been left out. Similar to when Timeline was introduced, there happens to be lot of information to take in and apply to your marketing techniques. We’ve highlighted some of the most important changes manufacturers should be aware of below.

Visual Quality Is More Important Than Ever Before

The changes start with images. News Feed now puts images front and center, meaning you will want to be using and discussing better quality images. For developers, your applications will need to post bigger images (600 x 600) as the experiences people share through them will be bigger and more interesting. Create sure your applications are optimized for high-resolution stories on both web and mobile.

Increased pics and videos will also come in useful for publications and promoters. Shared articles now feature much bigger review images and more popular headings and summaries. Information experiences about single subjects will also be outlined in thumbnail-rich carousel rides. Facebook suggests using images that are at least 552 pixels wide within your content.

Marketers will also want to pay a lot more attention to their Schedule protect images. Now, when someone Likes your Page, your protect photo, information picture, and common friends will appear in News Feed. Not only will you want to choose an image that is unique and interesting, you will also want for making sure that it conforms with Facebook’s updated text policy.

The Design Is Heavily Influenced by Mobile

Facebook designers took elements of the community network’s mobile style and ported them over to desktop. As a result, tthe revamped News Feed now puts content front and center, offering a consistent experience across devices. Your content will look excellent wherever fans are getting it.

On desktop, you’ll notice that it’s a lot easier to get to any page without passing through the homepage. A new sidebar along the left-hand side of the display combines routing and Facebook’s chat features. This is important for developers because bookmarks now appear on every page, creating it simpler for lovers to accessibility the activities and applications they use the most.

And just like Facebook’s iOS app, the new navigation bar can either expand or collapse. This is practical when you need it, but goes it out of the way when taking material. However, this also indicates that the right sidebar — where standard Marketplace Ads are placed — is simpler to neglect. The organization has not mentioned on its programs for this sidebar yet.

It’s a Different Landscape for Advertisers

During his demonstration, Mark Zuckerberg mentioned that the News Feed is designed to be more like a newspaper. Instead of one big walls of information, associates are now able to get around to different segments on images, songs, activities, and so on. The downside to this is that it’ll be harder for brands to stand out as many consumers will focus more on the Friends-Only feed.

This shouldn’t be a deal-breaker for brands. Provided Experiences will keep appear in the News Feed just as they did before, only bigger and richer. Lovers will still see friends' app and social activity in their feeds which will help promote attention. Additionally, assets used for Page Post Ads and Sponsored Stories will stay the same.

This also indicates that anyone who checks their Following feed has basically decided into seeing content from manufacturers and marketers. When this happens, content placed in that feed could see higher involvement from fans. Previously ads and page posts were thrown in regardless of what an personal was doing; now you have a better possibility of catching consumers in a buying mood.

Facebook has not created a ultimate choice about when ads will appear in separate feeds, though Zuckerberg did say that the goal is to eventually start those feeds to sponsored content. The ability to embed relevant ads into personalized feeds will be a big draw for advertisers. For example, Sony could place a sponsored post on the music or games feeds, where its more relevant to that audience.


The social network is always tweaking ad types and placements. As it continues collecting feedback during the rollout, it’s likely we’ll see more ad tests and eventually, maybe even a couple new ad types. In the meantime, Facebook said the overall performance of organic and paid media shouldn’t be affected — a benefit of the slow rollout.

If you haven’t already, you can join the waiting list to be notified when the updated News Feed is available for your account(s).